Most charter tourists see Agadir as their first Morccan city. Most of the northern quarters are accomodated to tourism, and Agadir has pleasant temperatures all through the year, even if the sea can be a little bit too cold in December and January. The airport is new, efficient, and designed for even more travellers than the ones arriving here now. Any good charter company will guide their people through the customs, into buses, and drop each one at the right hotel. So hustlers would have a bad time around here. The closest you get to hustlers at this stage are the people putting your luggage into the bus, as they will pretend that nothing but the highest coin of your currency is an insult to their trade. And quite a lot of the tourists coming here are easily fooled.
Agadir is a bit boring, and better as a base for travelling in the southern parts of Morocco, than as a tourist resort in itself. But Agadir is one of the best places in Morocco for sun bathing, and staying at the beach, as well as for night life (though this is dull compared to what Mediterranean resorts can offer). Travellers seeking exotic experiences will soon set out for the storied Marrakech, the tranquil port of Essaouira, or the cartoon-like mountain village of Tafraoute.

Introduction to Agadir

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By: Tore Kjeilen.